Large corporations often procure green coffee as a commodity without integrating into the country's production cycle. This results in farmers selling their produce at undervalued rates, perpetuating a cycle of exploitation and hindering improvements in their cultivation methods.In Colombia, the coffee industry is predominantly controlled by a select few companies, monopolizing the market by purchasing a significant portion of the country's coffee yield. Regrettably, the National Federation of Coffee Growers fails to support technological advancements in farming practices or provide essential training to coffee growers.At Tropical Roasting Club, we prioritize close collaboration with Colombian farmers to establish equitable pricing, advocate for fair labor practices, and promote social advancement within the community. Our commitment extends to ensuring the authenticity and freshness of Colombian coffee for our consumers. Every batch of our coffee is meticulously hand-harvested and reaches our customers within a maximum of two months from the harvest date.